Rakuten.co.jp Japan in English! — The Easy Guide

I’ve been using Rakuten long before I learned Japanese. It’s really not that difficult at all — except that the English pages are difficult to find at first. So here is my guide with all the links for your English Rakuten needs! Read below for more instructions.

Get Rakuten.co.jp English account here

Link to Global Rakuten.com in English

Rakuten Japan English

Rakuten.com Global

Not to be confused with the Japanese Rakuten.co.jp store. Rakuten.com is a separate e-commerce marketplace, previously known as  Buy.com owned by the Japanese Rakuten company. Available in several languages, including the English version of Global Rakuten store. Some sellers on the Japanese store are also on the global site, but the range of products is mostly very different.

Rakuten.co.jp in English

Even though the Japan Rakuten online store is for the most part in Japanese, it may be easily translated as well as used by any nationality. Account registration is directly available in English, with a possibility to register an account in or outside of Japan. Also they have a large amount of products available for international delivery, that you can simply search for using the link to filter out international sellers.

To use the website in English, you need a compatible browser or browser add-on that automates the process of translating the website. The easiest option is to use Google Chrome which will automatically ask you to translate pages that are different than your default language. Another easy one-click option is the Google Translator Extension for Mozilla Firefox.

Both Chrome & Firefox, will show you an icon on the upper right corner of the browser with easy translation options. Make sure that the settings are set to automatic translation mode.

Rakuten Services

Originally named MDM, Inc. and established in 1999, Rakuten, Inc. is an e-commerce behemoth that excels in multiple industries with its global tentacles. With its headquarters in Tokyo, Japan, the company now has administrative offices all over the world.

Just when we thought Amazon and Taobao had the market cornered, Rakuten has exploded and is offering its multi e-commerce services on a worldwide basis. They operate in three primary segments; internet services, internet finance, and other e-commerce services. The list of what they offer simply boggles the mind:

  • Internet shopping mall Rakuten Ichiba
  • Video on demand
  • Credit card platforms
  • Life insurance
  • Electronic money
  • Communication services
  • Search engine platform
  • Various Travel booking sites
  • Portal sites
  • E-reading products
  • Online auctions
  • Online golf reservations
  • Search engine platform
  • Video on demand
  • Credit card platforms
  • Life insurance
  • Electronic money
  • Communication services

This list is not all inclusive. In fact, it may be easier to list what they don’t do rather than all the areas of commerce they are involved in. Currently the genius of Hiroshi Mikitani serves as the company’s leader, co-founder and CEO. At only age 52, Mr. Mikitani has amassed an estimated net worth of 8.6 billion dollars. Certainly, his education at Harvard and Hitotsubashi has served him well.

The company is reporting that they plan to raise $1.5 billion from a share offering to stabilize their financial standing and will continue to look for growth opportunities through acquisitions. With the recent purchases of Israeli instant messaging service operator Viber and U.S. based rebate site operator Ebates, the company is no stranger to expensive acquisitions. Financial analysts at Barclays say the funds raised from current stock offerings will put the giant e-commerce company on firmer financial footing and allow them to be more active in acquisitions.

Mr. Mikitani appears to agree with Jack Ma of Alibaba in the way both entrepreneurs are cultivating business relationships around the world with CEOs of major corporations in an effort to expand business interests in the U.S. and other financially sound countries.

Comments below, on Rakuten and using it in English.
Thank you for your input and visit!

Обратите внимание: Данное руководство объясняет, как использовать он-лайн магазин “Rakuten” на английском языке, однако оно также может быть полезным для русскоязычных клиентов. Пожалуйста, ознакомьтесь с приведенными выше инструкциями, чтобы узнать, как перевести сайт на свой язык. Для тех, кого заинтересовал Global Rakuten, на сайте “Rakuten.com” существует поддержка нескольких языков, возможно, что русский язык будет включен в скором будущем.

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  1. Hi Team, I like to buy a Sony Remote RM DL3 from the Rakuten Aution Item ID :10002966 . But I am Unable to see any english version to Bid. Kindly could you help me in getting this Remote. I have Sony Player without remote.

    • Are you located in or outside of Japan? I believe Rakuten Auctions (楽天オークション) does not support delivery to foreign countries.

    • Guessing from your IP location in Vietnam, you are located outside of Japan. In theory it’s possible to sell goods from overseas through the Japanese Rakuten. But consider that 1) you need a company registered in Japan 2) everything is in Japanese. So perhaps a better bet is to find an associate or agent company that will setup the business for you.

      Hope that explains a bit, just let me know if you have any other questions. Thanks!

      • Im also interested to sell products on Rakuten.co.jp
        do you have any link for opening Company in Japan.
        We have a Company located in sweden

  2. How can i buy shirts and pants from rakuten. I have the style i want, and cant buy them.

    • Sure. Many Rakuten sellers have their own physical stores but because the site wants you to order online; it’s not really something they support.

      • Thanks for the prompt reply, but I’m still in the dark because I clicked on the two links you provided and they brought me back to this very page. I’m looking for an air mattress and saw a number of them on Rakuten and thought it’d be easy for me to just drop by one of their outlets and pick one up. It looks like I’m going to have to order online, something I hesitate to do because of the possibility of credit card fraud. “Once bitten, twice shy” and all that. Thanks anyway.

        • On rakuten.co.jp you have several other payment methods:

          Bank Transfer (銀行振込)
          Cash on Delivery (代金引換)

          You can also use your credit card for COD.

  3. Hello, I recently tried to buy a pair of pants on the Japanese site and after I entered my country as Canada and all my shipping information, I’m seeing another page for my adress info but it’s only Japan… This was confusing for me. Is this normal? Did I do something wrong? Any information you could provide would be appreciated. Thanks.

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