Online Shopping in Japan: Best of Japanese E-Commerce

The Japanese retail business has seen a huge shift from local stores to online shopping services. With a long tradition of delivering door-to-door, the delivery service industry is a booming business, supporting cost effective and efficient e-commerce in Japan — this is a list of online stores in the country.

Shop in Japan

Let’s have a look at the most successful and well known online shopping portals.

Rakuten Ichiba 楽天

The Tokyo based e-commerge giant is the most popular shopping platform within Japan and also operates worldwide through a huge number of subsidiaries. Their Japanese website at is a platform where companies registered in Japan can engage in business-to-consumer and business-to-business online retail. Many smaller companies are not using Rakuten because of it’s relatively expensive and complicated registration process.

Shopping categories include: Books, Music, Games, Cosmetics, Health and Pharmaceutical Products, Nursing Care, Fashion Items, Clothing, Consumer electronics, Personal Computers, Mobile Phones, Food, Drinks, Cameras,  Flowers, Sports Equipment, Interior, Kids & Baby Toys.

Also there are additional sectors of business operated by Rakuten, such as hotel booking, travel tickets, real estate, online video entertainment and banking services., Inc. Japan

Having gained the second biggest online market position in Japan, Amazon is a big and steadily expanding retail business in the country. Located at the address, the shopping services are very similar with US and other international Amazon websites. The portal has also gained significant market ground with Japanese companies using their intermediator services. Selling good through the website, either by Amazon managed order processing directly through their warehouses or by managing the sending process by themselves. Also the portion of retail commerce completely run by Amazon is  significant.

Categories include: Kindle Store, Amazon Video, Japanese & English Books, Digital music, Computers, Office Goods, Comics, Home & Kitchen, Bedroom, Drugstore, Beauty & Fashion, Food Products, Electronic Goods, DVDs, Fire TV, Contact Lenses, Cosmetics.

The Amazon JP website is also available in English.

Yahoo! Shopping ヤフオク!

Yahoo Japan managed, “Yahoo! Shopping” comes third in the race of market share and is one of the biggest online shopping malls in the country. Located at, providing convenient, everything under one roof style services in the Japanese language.

Categories include: Accessories, Food Items, Technology, Beauty & Health, Children’s Toys, Home Supplies, Books, Ladies & Mens Fashion, Car accessories, Games, Bicycles and much more.

They also have a sister website known as “Yahoo! Auctions“, located at, which is one of the most popular auctions marketplaces in Japan. Connecting sellers and buyers, for bidding and direct retail, shopping requires a registered Yahoo account.

End Notes

While a significant number of jobs have been lost due to the online shift in business, there have been benefits as well. Still about half of the e-commerce market is operated by smaller companies. With entrepreneurship common in Japan, many independent sellers have put up shop for local and specialized goods.

Others have used bigger shopping portals that have helped small businesses to flourish and enter the nationwide or even international markets. It is estimated that around 80% of Japanese shop online, which is an activity almost as popular as checking email.

当サイト「」は、を宣伝しリンク することによってサイトが紹介料を獲得できる手段を提供することを目的に設定された アフィリエイト宣伝プログラムである、Amazonアソシエイト・プログラムの参加者です。

This website, is a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

Twitter Button Facebook Button Google Button LinkedIn Button

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *